↳ New York Lottery [2026]
I joined McCann a few months before they launched the first New York Lottery brand re-design in 28 years. I was able to assist in making the finishing touches and final assets to this amazing brand world!
[Team *ˋ°╰┈➤ˎˊ˗ Emely Perez: Design Director, Matt Van Leeuwen: Head of Design, Eva Vidan: Senior Designer, Dewen Yang: Senior Designer, Leo Barbosa: ECD, Cuanan Cronwright, ECD]
Large photography placements
Subway takeover
Print placement
Aerial banner