↳ New York Lottery [2026]
I joined McCann a few months before the launch of the New York Lottery brand re-design. I assisted in designing the finishing touches and final assets to this amazing brand world!
[Team *ˋ°╰┈➤ˎˊ˗ Emely Perez: Design Director, Matt Van Leeuwen: Head of Design, Eva Vidan: Senior Designer, Dewen Yang: Senior Designer, Leo Barbosa: ECD, Cuanan Cronwright, ECD]
Branded sailboat activation
Large photography placements
Subway takeover
Print placement
Aerial banner