BEV N' BITE
This is a project I worked on while interning at PepsiCo the summer of 2024. This project was made possible with five other super talented interns: Riley Winefordner, Bryten Gant, Niles Rankin, Susan Post, and Jhan Le. Bev N' Bite taught me so much about collaboration, designing around intense deadlines, and maintaining the brand identity for a company as large and publicized as PepsiCo.
As a design intern at this company, I also created assets for the Bubly and Starbucks teams, this work can be viewed upon request!
TEAM RESPONSABILITIES:
Briana: Logo design, visual identity, merchandise design, animation, menu conception
Riley: Merchandise design, visual identity
Bryten: Illustration, visual identity
Niles: 3D rendering, packaging design
Susan: Merchandise design, visual identity
Jhan: 3D rendering, menu conception
Top- Brand colors (Briana + Riley), Bottom- illustrative pattern (Bryten)
Concept statement, mood board, and design principles (whole team)
Photography guide and toolkit (Briana, Riley, Bryten, and Susan)
Logo and responsive logo (Briana)
Full render of the brand activation (Jhan)
Customer flow (Jhan + Niles)
Menu design (Briana), menu item ideation (Briana + Jhan)
Top left- Staff uniforms (Riley), Top right- Football jersey design (Briana), sweatsuit (Riley), Bottom left- Non-wearable merchandise (Susan), Bottom right- Giveaways (Susan)
Sizzle reel featuring the Bev N' Bite team! (Briana)
